Case Study Email Marketing Tool
How B2BMint Scaled an Email Marketing Tool with Search Authority
From invisible to industry leader – discover how our authority-driven SEO strategy transformed this platform’s organic presence and generated a 600% increase in qualified leads.
600%
Lead Growth
410%
Organic Traffic
$5M
Revenue Generated
39%
Lower CAC
The Challenge
What Was Holding Them Back
Before partnering with B2BMint, this email marketing platform faced significant obstacles that prevented them from reaching their target audience.
Low Organic Visibility
Despite having a quality product, the platform was virtually invisible in organic search, relying heavily on paid advertising to acquire customers.
Competitive Market Saturation
The email marketing space is dominated by enterprise players like Mailchimp and HubSpot, making organic visibility extremely challenging for challenger brands.
Rising Acquisition Costs
Customer acquisition costs were climbing each quarter as paid channels became more competitive, squeezing margins and limiting growth potential.
Weak Content Architecture
Existing content lacked semantic depth and topical authority. Blog posts were isolated rather than interconnected, failing to signal expertise to search engines.
Our Approach
B2Bmint’s Authority Strategy
We deployed our proven Authority Search Pipeline to transform this platform from invisible to industry-leading.
Topic Clusters
We built comprehensive content hubs around core services, creating an interconnected web of authority that search engines reward.
- Pillar pages for core topics
- Supporting cluster content
- Strategic internal linking
Entity Optimization
We established the brand as a recognized entity in Google’s Knowledge Graph, connecting it to relevant industry topics.
- Schema markup implementation
- Entity-attribute relationships
- Co-occurrence optimization
BOFU Content
We created conversion-focused content targeting users actively comparing solutions and ready to purchase.
- Competitor comparison pages
- Integration guides
- Use-case landing pages
What This Actually Is
This isn’t another SEO agency. It’s a complete pipeline generation system.
This Is NOT
Paid Dependency Trap
- Generic SEO consulting with monthly reports
- Keyword stuffing and outdated tactics
- Vanity metrics that don’t drive revenue
- One-size-fits-all content strategies
- Link building schemes that risk penalties
This Actually Is
Authority Search Pipeline
- Revenue infrastructure engineered for SQLs
- Semantic SEO based on how search works
- Pipeline metrics tied to business outcomes
- Custom topical authority architecture
- Entity optimization for AI search visibility
Baris Zeren
CEO & Founder
B2BMint transformed our entire digital presence.
We were drowning in a sea of competitors, spending more on ads each quarter just to stay visible. B2BMint completely changed the game for us. Within 8 months, organic became our primary growth channel. The $5M in revenue we’ve generated from search isn’t just a number – it’s validation that authority-driven SEO actually works. Our CAC dropped 39% while lead quality went through the roof. They didn’t just improve our SEO – they built us into an industry authority.
Want Results Like Email Marketing Tool?
Let’s build your search authority together. Book a strategy call to discover how B2BMint can transform your organic presence.
- Free strategy consultation
- Custom semantic SEO audit
- No-obligation pipeline projection
