Case Study Email Data Tool
How B2BMint Scaled a SaaS Email Data Platform with Search Authority
From buried in search results to dominating buyer intent queries – discover how our authority-driven SEO strategy transformed this SaaS platform’s organic presence and generated a 400% increase in qualified leads.
400%
Lead Growth
300%
Organic Traffic
$6M
Revenue Generated
35%
Lower CAC
The Challenge
What Was Holding Them Back
Before partnering with B2BMint, this SaaS email data platform faced significant obstacles that prevented them from capturing high-intent buyers.
Dominated by Enterprise Incumbents
The B2B data space is controlled by heavily-funded players like ZoomInfo and Apollo with massive content libraries, making it nearly impossible to rank for core product terms.
Zero Visibility for Technical Buyers
Developers and technical teams searching for API documentation, data accuracy benchmarks, and compliance information couldn't find the platform – traffic went straight to competitors.
Undifferentiated Positioning
Without clear topical ownership, the platform blended into a sea of "email finder tools" with no distinct authority signal to search engines or buyers.
Leaky Conversion Funnel
Visitors who did arrive had no clear path from education to trial signup – content existed in silos without strategic intent mapping.
Our Approach
B2Bmint’s Authority Strategy
We deployed our proven Authority Search Pipeline to carve out defensible search territory for this SaaS platform.
Programmatic Landing Pages
We built scalable, data-driven landing pages targeting long-tail buyer queries at scale.
- Industry-specific pages (email data for recruiters, agencies, SaaS sales teams)
- “Find emails at [Company]” programmatic templates
- Location-based prospecting pages for regional sales teams
Technical Content Moat
We created deep technical content that positioned the platform as the go-to resource for data-savvy buyers.
- API documentation optimized for developer search queries
- Data accuracy methodology and benchmark reports
- GDPR and CAN-SPAM compliance guides for enterprise buyers
Alternative & Comparison Engine
We dominated the “switching” moment when buyers actively evaluate options.
- “Best ZoomInfo alternatives” and competitor comparison pages
- Pricing comparison calculators with schema markup
- Migration guides from competitor platforms
What This Actually Is
This isn’t another SEO agency. It’s a complete pipeline generation system built for SaaS.
This Is NOT
Paid Dependency Trap
- Surface-level blog posts that don’t convert
- Chasing vanity keywords with no buyer intent
- Generic content that sounds like everyone else
- SEO strategies that ignore technical buyers
- Random content without conversion mapping
This Actually Is
Authority Search Pipeline
- Programmatic pages that scale with your market
- Technical content that wins users trust
- Comparison content that captures switching intent
- Full-funnel content mapped to trial signups
- Entity signals that establish category authority
Adam Fischer
Head of Growth
Had traffic. No pipeline. B2BMint rebuilt our entire semantic architecture – site structure, entity signals, content hierarchy. Added bottom-funnel pages for high-intent buyers. 8 months later: cited in ChatGPT, $4.2M pipeline, 41% lower CAC. Organic is now our #1 revenue channel.
Want Results Like Influencer Marketing Platform?
Let’s build your search authority together. Book a strategy call to discover how B2BMint can transform your SaaS organic presence.
- Free strategy consultation
- Custom semantic SEO audit
- No-obligation pipeline projection
