Case Study Influencer Marketing Platform
How B2BMint Scaled a SaaS Influencer Marketing Platform with Search Authority
From invisible to industry leader – discover how our authority-driven SEO strategy transformed this SaaS platform’s organic presence and generated an 8x increase in qualified leads.
8x
Lead Growth
180%
Organic Traffic
$50m
Revenue Generated
35%
Lower CAC
The Challenge
What Was Holding Them Back
Before partnering with B2BMint, this SaaS influencer marketing platform faced significant obstacles that prevented them from reaching their target audience.
Low Organic Visibility
Despite offering a powerful SaaS solution for influencer discovery and campaign management, the platform was virtually invisible in organic search, relying heavily on paid advertising and outbound sales to drive demos.
Competitive SaaS Market Saturation
The influencer marketing SaaS space is crowded with well-funded players like Grin, AspireIQ, and Upfluence, making organic visibility extremely challenging for growing platforms trying to compete for enterprise accounts.
Rising Customer Acquisition Costs
CAC was climbing each quarter as paid channels became more competitive, squeezing margins and limiting the ability to scale ARR profitably.
Fragmented Content Strategy
Existing content lacked semantic depth and topical authority. Blog posts covered random topics without a cohesive structure, failing to establish the platform as an industry-leading SaaS solution.
Our Approach
B2Bmint’s Authority Strategy
We deployed our proven Authority Search Pipeline to transform this SaaS platform from invisible to industry-leading.
Topic Clusters
We built comprehensive content hubs around influencer marketing SaaS core topics, creating an interconnected web of authority that search engines reward.
- Pillar pages for influencer discovery, campaign management, and ROI measurement
- Supporting cluster content targeting long-tail SaaS buyer queries
- Strategic internal linking architecture to boost feature page authority
Entity Optimization
We established the brand as a recognized entity in Google’s Knowledge Graph, connecting it to relevant SaaS and influencer marketing topics.
- Schema markup implementation across feature pages and landing pages
- Entity-attribute relationships in all content
- Co-occurrence optimization with SaaS and industry-specific terms
BOFU Content
We created conversion-focused content targeting marketing directors and brand managers actively evaluating influencer marketing SaaS solutions.
- Competitor comparison pages (vs Grin, AspireIQ, CreatorIQ)
- Integration guides for Shopify, HubSpot, and Salesforce
- Use-case landing pages for eCommerce, DTC, and enterprise SaaS buyers
What This Actually Is
This isn’t another SEO agency. It’s a complete pipeline generation system built for SaaS.
This Is NOT
Paid Dependency Trap
- Generic SEO consulting with monthly reports
- Keyword stuffing and outdated tactics
- Vanity metrics that don’t drive pipeline
- One-size-fits-all content strategies
- Link building schemes that risk penalties
This Actually Is
Authority Search Pipeline
- Revenue infrastructure engineered for SaaS SQLs
- Semantic SEO based on how search actually works
- Pipeline metrics tied to ARR outcomes
- Custom topical authority architecture for SaaS
- Entity optimization for AI search visibility
Jonathan
Chief Marketing Officer
B2BMint transformed our entire digital presence.
Before B2BMint, we were spending a fortune on paid acquisition just to keep up with SaaS competitors who had been in the market longer. Their semantic SEO approach completely shifted our trajectory. Within 10 months, organic search became our number one pipeline source for demo requests. The $50m in revenue we’ve attributed to search has fundamentally changed how we think about SaaS growth. Our CAC dropped 35% while lead quality improved dramatically – we’re now attracting enterprise brands who find us through search, not the other way around. They didn’t just improve our rankings – they positioned us as the authority in influencer marketing SaaS.
Want Results Like Influencer Marketing Platform?
Let’s build your search authority together. Book a strategy call to discover how B2BMint can transform your SaaS organic presence.
- Free strategy consultation
- Custom semantic SEO audit
- No-obligation pipeline projection
